The Field Marketing Agency:

National Product Demo Specialists for "Better for You" Brands

The Field Marketing Agency (FMA) is a trusted partner for start-up, mid-sized, and emerging moonshot brands in the "Better for You" (BFY) food and beverage category. We specialize in delivering high-impact product demos that connect health-conscious consumers with the brands shaping the future of food.

Trusted by Leading Brands

Our experience spans nearly 100 leading and emerging brands, including Patagonia Provisions, Power Up Trail Mix, Bai Drinks, A2 Milk, Good Culture, Hope Foods, DANG Foods, and many others. Whether introducing a new product or scaling an established brand, we represent every client with the same passion, professionalism, and precision.

Expertly Trained Field Teams

Our national network of Strategic Field Representatives is extensively trained to highlight the unique attributes of BFY products — from clean ingredients and functional benefits to sustainability commitments. Every interaction is designed to build brand loyalty, drive trial, and generate measurable sales lift.

Unmatched Retail Coverage

We proudly execute across the retail spectrum in thousands of retail stores, including boutique, regional, and national banners such as:

• Whole Foods Market

• Sprouts Farmers Market

• Kroger and affiliated banners

• Albertsons, Safeway, and affiliated banners

• Natural and specialty independent retailers

Our unmatched experience navigating diverse retail environments ensures your brand gets the visibility and performance it deserves.

Our Commitment

At FMA, we believe that success starts with strategy, execution, and accountability. We deliver:

• Customized demo programs tailored to your growth stage

• Comprehensive training aligned with your brand voice

• Full-service scheduling, staffing, and management

• Transparent reporting and actionable insights to drive ROI

We are not just a service provider — we are an extension of your sales and marketing team, committed to growing your brand in every store, every market, every day.

Partner with FMA — where better marketing meets better results.